From launching in 2012 they are slaying the online fashion world, one milestone at a time. With hundreds of new products dropping daily, all “nothing to wear dilemmas” are gone for good. This is fast fashion accelerated. They demystify style and take the runway to real life, making style accessible to all whatever your budget. For everything from trend-led pieces, celebrity inspired looks, everyday wardrobe staples to that ultimate party piece. Trust in us for everything your #OOTD needs.

They call some of the coolest and most aspirational mega babes in the celebrity game their fans and pride ourselves on staying cool and relevant, associating with the most relevant and on-brand bloggers and influencers. Working with high profile influencers who support them in driving our brand and help to create awareness whilst acting as their ambassadors. Their customer wants their style icons to be relatable as well as aspirational, with girls they feel are more on their level.