It all started with an ambitious idea and in just 6 years, In The Style has grown to be one of Manchester’s biggest fashion brands; offering trend-led styles at affordable prices. Tapping into the (then) new world of Instagram, Adam realized there was magic to be created with celebrities and social media and in 2014, In The Style launched it’s a very first designed collection with reality TV star Lauren Pope. Creating a sell-out collection, Adam knew this was going to be ITS’ USP, offering customers the opportunity to wear the celebrity-inspired style at an affordable price.

Since then, In The Style has created unique collections with TV personalities including Charlotte Crosby and Billie Faiers as well as introducing the OGs of Instagram into the mix, with collections by Sarah Ashcroft, Lorna Luxe and more recently Laila Loves and Steph Sa.

Beyond just a regular fashion brand, In The Style has a strong ethos to empower women with its own take on fierce femininity ensuring it’s collections offer an inclusive selection for women of all shapes, sizes and styles.