Boohoo started in 2006 and haven’t stopped smashing it since. A global brand that doesn’t sleep, we’re 24/7 and always bringing something new with over 100 new products dropping on the daily, bringing you the latest looks for less. Boohoo recognizes individuality. They see you. They embrace it. They make fashion accessible and fun. boohoo is for girls. All the girls.
Their philosophy’s pretty simple: we don’t take fashion or life too seriously. From over 4 million fans on social and an online magazine, we’re the dress you need at the weekend and the LOL moments you need when you’re down.