ASOS plc is an online retailer of British fashion and cosmetics. The business was founded in London in 2000, aimed primarily at young adults. The website sells more than 850 brands as well as its own range of clothes and accessories and ships from fulfillment centers in the UK, the US and the EU to all 196 countries.
ASOS originally stood for AsSeenOnScreen[3 ] with the tagline “Buy what you see on film and TV” because it primarily sold clothing imitations from those media (for example, Brad Pitt’s 1999 film Fight Club red leather jacket). It no longer has that meaning, however, and is usually stylized as an uppercase acronym, although in the lower case it is represented by the company logo.